Recently I was told that cards and payments were merging into one. Wait a minute… aren’t cards payments? Aren’t they just instruments used to identify payments?

A colleague of mine recently stated, “Not a week goes by without someone launching some new payments initiative that combines technology with society’s want of “instant gratification.”” From a Gen-Y perspective, we are at the heart of a payments transformation era… I have an iPhone, therefore I am… On the other hand from a marketer’s perspective the payments industry can at times be as cumbersome as Sydney’s  outdated train system. The challenge is marketing payments innovation in an industry split between those that recognize and are boldly embracing change to those that are aware of change but remain comfortable in their established ways. Continue reading →